Libby Trace
Principal Consultant
Libby joined VMA Group's financial services practice in 2010. She moved into PR recruitment 20 years ago and became a founding partner and the managing director of Price Trace Hawes, a leading agency specializing in PR and Communications recruitment.
Libby has significant financial services experience and has handled large-scale assignments for a considerable number of major international businesses. Libby focuses on the financial services PR sector with an emphasis on retail and corporate banking, plus the whole of the insurance sector. She has managed important recruitment projects for major banks including Barclays, Lloyds TSB, HSBC, RBS and Santander, and for large insurance clients including Aviva, Prudential and Willis Group.



