Marketing Campaign Analyst

Marketing Campaign Analyst

The role sits within in our client’s EMEA central marketing team focusing on EMEA-wide institutional client campaigns across EMEA. As a central function the team is responsible for creating data driven marketing campaigns aligned to the business priorities.

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Key Responsibilities:

• Campaign Creation: Support the end-to-end process of developing and executing marketing campaigns, including the creation of all associated assets such as digital content, visuals, and multimedia components

• Agency Collaboration: Work closely with external agencies to ensure the seamless execution of campaigns, leveraging their expertise for creative development and strategic planning

• Client Experience Management: Oversee the client journey, ensuring a cohesive and impactful messaging strategy that aligns with client expectations and business goals, in close partnership with key stakeholders

• Regulatory Compliance: Ensuring all marketing activities comply with industry regulations and standards

• Data-Driven Growth: Embrace a growth mindset by leveraging data insights for continuous testing and optimization of campaigns, aiming to surpass benchmarks and elevate marketing effectiveness

• Reporting and measurement:Measuring campaign performance and content effectiveness to drive engagement and enhance future campaigns, delivering insights to sales and marketing partners

• Relationships: Build and maintain strong working relationships with the local market country marketing managers (CMMs) and ensure central marketing initiatives are aligned with local objectives and emerging opportunities. Collaborate closely with the campaign and product marketing teams within the EMEA central marketing unit.

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Knowledge/Experience:

• Proficiency with marketing automation platforms (e.g., Eloqua, Marketo)

• Demonstrable B2B marketing experience

• Strong skills in crafting marketing materials with impeccable written English

• Experience in scaling campaigns across diverse languages and regions is preferred

• Knowledge of the investment/financial sector is beneficial

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Competencies:

• Ability to swiftly establish and nurture strong professional relationships

• Excellent verbal and written communication skills with extremely good attention to detail

• Strong eye for design and consistency of visual identity

• Thrives in a fast-paced, dynamic environment; capable of advancing key initiatives and managing multiple projects concurrently

• Creative and proactive in generating new ideas, with a self-driven work ethic

• Comfortable working both independently and as part of a collaborative team

• Effective in navigating international team dynamics within a complex matrix organization